Customer engagement platform Braze launched two new free offerings, Braze for Startups and Braze Free Trial. These are both limited time offerings allowing start-ups or established companies that are not Braze users to trial the platform for four months or fourteen days respectively.
Why we care. Freemium offerings are nothing new. <a href="https://martech.org/topic/marketing-technology/hubspot/">HubSpot has long offered free basic tools. Many vendors have a free version of their software, with many limitations of course. Nevertheless, we see a trend here, with vendors willing to extend free usage generously, signaling a confidence that users will see enough return on the investment of zero dollars to make a tangible investment.
The Braze for Start-Ups offering in particular is not just a self-serve click-and-use option but has some structure to it. Among Braze’s competitors, at least one, MoEngage, offers a free trial (all offer demos, of course). It will be interesting to see how they respond to Braze’s moves.
Braze for Startups. This offering is aimed at helping venture capital-backed startups grow their businesses through four months free use of the Braze platform. The program is offered by Braze in conjunction with their own VC backer, Left Lane Capital, and is open only to eligible startups.
Free access offers support for up to two million monthly active users (users who have engaged within the last thirty days) and 120 million emails. Live onboarding services are provided and if the startup becomes a Braze customer at the end of the four month free period, use of the platform is continuous; there is no fresh implementation required.
Dig deeper: What the composability revolution means for customer engagement
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About the author
Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
