[embedded content] This week, the Google August 2024 core update finished rolling out, a bit earlier than expected. There is still search volatility, a lot of it, days after the core update completed. I also posted a huge interview with Google’s Danny Sullivan on the core update. I posted the big Google Webmaster Report for…
It is like the Google August 2024 core update didn’t finish rolling out, or maybe something else is going on, because I am still seeing a lot of signals of intense search ranking volatility in the Google Search results. The tools are all still heated and the chatter within the SEO community is still pretty…
This week, I interviewed Danny Sullivan, Google’s Search Liaison, with the goal of better understanding where Google Search quality is at right now, where it is going in the future, and what we, as content creators and search marketers, need to know. The interview primarily focused on the latest core updates, including the infamous September…
Google has made several changes to its indexing API quota and pricing information document for clarification purposes. Google said this was to clarify “the default quota is for setting up the Indexing API, and how to request approval and quota. Also corrected a documentation error for DefaultRequestsPerMinutePerProject quota (it’s always been a 380 quota).” The…
Google launched its try on feature a year or so ago and now Google may have just added a new icon to visualize the try on feature. Below is a screenshot of it on Google Ads for lipstick. When you click on the the face/emoji/icon at the top left of the ad, below you will…
There is another Google Ads bug, this time with the Audience insights going missing for some advertisers. Ginny Marvin, Google’s Ads Liaison, said on X, “Audience Insights is not being removed” but rather there is a bug. The Google Ads audience insights report can help you better understand who your customers are by surfacing the…
Google published an internal interview on its Search Off the Record podcast with John Mueller and Lizzi Sassman (who you know) and Irina Tuduce from the Google Shopping team. Irina Tuduce has been with Google for 18 or so years and she provided a super technical overview of Google Shopping and Merchant Center. If you…
Here’s the skinny: email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are using, a well-written, plain-text email can perform just as well (if not better) than a highly-designed email with tons of bells and whistles.
Today, most marketing teams I talk to are laser-focused on conversion rate optimization (CRO) fundamentals, and for good reason.
As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector is no different.