Google Ads seems to be rolling out a new tab in its image assets library named “Merchant products.” This tab shows images you uploaded to your linked Google Merchant Center account.
Google told us this feature would be coming a few months ago, and now it-will-rank-engage-and-get-shared-in-2025-2">it is here.
This was spotted by Hana Kobzová who notified me of it on X and also posted it on her excellent PPC News site. Here is that screenshot:
You can also filter those images by the Merchant Center attributes including:
- Listing Group ID
- Merchant ID
- Product name
- Item ID
- Brand
- Product type
- Category
- Custom attribute
Forum discussion at X.