podcast." style="margin-bottom: 15px" />B2B marketers in the U.S. spent more than $3 billion on data in 2023, including data for enrichment and intent.
How are marketers using this data? And how do they to-enhance-your-apps-visibility">research and vet the dozens of data providers out there selling data to B2B marketing organizations?
I sat down with Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about the role of data in B2B marketing.
Among the topics Tzvi and I discuss in our 12-minute conversation:
- Data enrichment for B2B marketing.
- Data’s role in account-based marketing (ABM).
- The use of data for lead scoring.
- Advice for marketers trying to choose a B2B data vendor.
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The post Making sense of the $3 billion market for B2B marketing data appeared first on MarTech.
