Google has this ad format, I don’t think it is new, but it is titled “Here are some in the area.” These look like a version search-news-buzz-video-recap-google-november-2024-core-update-ai-overview-hyperlinks-seo-ads-adsense-more">of Local Service Ads, but they look different.
Anthony Higman, an expert in Local Service Ads from Google said on X that he has been seeing these ads for about a year now and he still has no clue what they are.
Here is his screenshot:
Have you seen these before? One person replied to Anthony saying, “variant of responsive search ads.” Maybe?
Forum discussion at X.