Google Search Videos In Overlay May Reduce YouTube Engagement

Two years ago, we saw Google playing videos, mostly YouTube videos, in an overlay to-use-2">that really gave almost zero incentive for the searcher to click over to the YouTube page. The issue is that you don’t get the subscribe or like buttons, or even the ability to comment, on the Google Search video overlays – you do get views and ads in the videos but not the other engagement signals.