Google Local Service Ads To Soon Require Google Business Profile

Google will soon require <a href='https://www.murdok.org/marketing/does-an-organic-search-presence-help-paid-result-performance' target='_blank' rel='follow'>businesses who want to advertise using Google Local Service Ads to also have a Google Business Profile. Google posted a notice that reads, “By Thursday, November 21, 2024, your Local Services ad will need a matching Google Business Profile to continue appearing in search results and to display your customer reviews.”