Facebook’s Splitting Ad Revenue With Creators Who Use Licensed Songs

Facebook’s Splitting Ad Revenue With Creators Who Use Licensed Songs

Creators who use songs by artists like Post Malone and Tove Lo in their Facebook videos can now earn 20% of in-stream ad revenue generated by those videos.

Meta, Facebook’s parent company, said the goal is to give “both creators and music rights holders a new way to earn money from videos on Facebook.”

Creators get the aforementioned 20%; the other 80% is split between Meta and music rightsholders. To be clear, creators won’t earn ad revenue by using any old song. They’ll only get a cut when they use songs from Facebook’s library of licensed tracks, which it’s collected by doing deals with record labels and rightsholders.


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