Facebook’s Splitting Ad Revenue With Creators Who Use Licensed Songs

Creators who use songs by artists like Post Malone and Tove Lo in their Facebook videos can now earn 20% of in-stream ad revenue generated by those videos.

Meta, Facebook’s parent company, <a href="https://about.fb.com/news/2022/07/music-revenue-sharing-for-video-creators-on-facebook/" target="_blank" rel="noopener">said the goal is to give “both creators and music rights holders a new way to earn money from videos on Facebook.”

Creators get the aforementioned 20%; the other 80% is split between Meta and music rightsholders. To be clear, creators won’t earn ad revenue by using any old song. They’ll only get a cut when they use songs from Facebook’s library of licensed tracks, which it’s collected by doing deals with record labels and rightsholders.

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