Creators who use songs by artists like Post Malone and Tove Lo in their Facebook videos can now earn 20% of in-stream ad revenue generated by those videos.
Meta, Facebook’s parent company, said the goal is to give “both creators and music rights holders a new way to earn money from videos on Facebook.”
Creators get the aforementioned 20%; the other 80% is split between Meta and music rightsholders. To be clear, creators won’t earn ad revenue by using any old song. They’ll only get a cut when they use songs from Facebook’s library of licensed tracks, which it’s collected by doing deals with record labels and rightsholders.