Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google says the next core update isn’t extremely far away, and encourages some publishes to hold out. Google’s ongoing search ranking volatility is pretty intense. Google Discover is pushing clicks to AI Overviews in Search. New data shows how often Google mixes ads into the organic search results. Google Business Profiles now lets you upload photos of your menu to convert that into a digital menu. Google Search may be showing fewer posts from X/Twitter in the search results.
[youtube https://www.youtube.com/watch?v=qFgXO4QQZvQ?si=qFgXO4QQZvQ&w=560&h=315]
Search Engine Roundtable Stories:
- Google: Core Update Isn’t Extremely Far Away As Publishers Grow Concerned
Google’s John Mueller responded to complaints about image thumbnails still not showing up for some publishers in the search results. He encouraged a bit more patience, saying “the next one [core update] isn’t extremely far away now, so I’d recommend waiting for that.” - Ongoing Google Search Ranking Volatility For 2 Weeks
Over the past almost two weeks, we have seen consistent and ongoing ranking volatility on a daily basis. The last Google search ranking update I covered was around July 23rd, then before that was July 18th and then July 9th. But every says since around July 17th there has been high volatility with the Google Search rankings. - Google Discover Promoting AI Overviews In Search
Google Discover is now pushing users to see AI Overviews directly in the Google Search results. As you scroll through the Discover feed on Google.com, you may see a promotion of sorts to learn more about a topic through the lens of AI Overviews. - Report: How Often Google Mixes Ads Into Organic Search Results
Google has been mixing search ads into the free organic search results for several months now; Google even changed its definition of what it considers top ads in order to account for this change. New data from Semrush shows just how often Google mixes search ads into the organic results. - Google Showing X Carousel Less Often For News Topics?
Google may be displaying the X (formerly Twitter) carousel in the search results less often for news related topics. A report from Newzdash shows the X carousel is showing up for about 12% of queries, when earlier this year it was showing for closer to 27% of queries in Google Search. - Google Business Profiles New Generate Menu From Photo
Google Business Profiles has a new AI feature to let you upload a photo of your menu and Google will create your menu items for your restaurant based on that photo. This is a generative AI feature and is currently considered “experimental.” - I Love Bing Hat At Google Office – Googleween
Here is a photo from about a decade ago of a Googler wearing an I Love Bing hat, in a mask, holding a Google umbrella at the Google Ann Arbor offices. This was for a Halloween party, or as Google calls it – Googleween.
Other Great Search Threads:
- An “edge” in this context means the identical keyword would be selected over the other keywords in your account – but it doesn’t necessarily mean it will have an edge over other keywords it goes up, AdsLiaison on X
- The first two prioritization rules have been in place because we know advertisers expect specific matching behavior when the keyword is identical to the query. But, we also know building out, AdsLiaison on X
- NSFW Google results pulled directly from Quora: My friend searched “what are things associated with the 70s” for writing ideas. This is what Google shows. See for yourself. EVERY SINGLE insane result is from Quora. @lilyraynyc not, Abby Gleason on X
- Thread of how @MSFTAdvertising is beating @GoogleAds ads interface. 1) Allows advertisers to customize the static list of tools on the left side, Greg on X
- Vehicle listings are available to merchants who’ve been invited to the new experience in the US, CA and AU. For automotive merchants in the UK, DE and FR, access will start becoming available early August. (For those without existing vehicle listings, y, AdsLiaison on X
- News! Microsoft launched impression-based remarketing. The new era of First-Party Cookies. All you need to know., Thomas Eccel on X
- That’s right — we have protections in place for topics like political violence, which typically work well. But we’re working on improvements to make our predictions more up to date. Regardless of what Autocomp, Google Communications on X
- This allows them to generate relevant and coherent responses. But not necessarily factually correct ones. YOU, the user of these LLMs, still need to validate the answers based on what you know about the topic you asked the LLM about or based on additional, Gary Illyes on LinkedIn
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Other Search
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