What Is a Canonical URL? A canonical URL is the version of a webpage chosen by search engines like Google as the main version when there are duplicates. And is prioritized to avoid showing repetitive content that doesn’t provide unique value in search results. Consider these two URLs: Canonical URL: https://example.com/blog/ Non-canonical (alternate) URL: https://example.com/blog/?page=1…
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What Is Noindex? Noindex is a rule that tells search engines like Google not to index a given webpage—to prevent it from being stored in a database that’s drawn from to show search results. This means that when you noindex a page, search engines won’t save that page. And it won’t show up in search…
What Is Website Architecture? Website architecture (also called website structure) is how a site’s pages are organized. A well-structured site helps users and search engines navigate your site. Which can improve your SEO and rankings. Here’s a visual example of website structure: These pages are linked together through internal links—links that point to different pages…
What Is a UTM Code? An Urchin Tracking Module (UTM) code is a snippet of text added to the end of a URL on your website. To help you track your digital marketing campaigns and gauge their performance. It can look like this: When a UTM-coded link is clicked, it sends data to your site’s…
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Google’s firm grip on the search engine market is a marketer’s dream — and nightmare.
What Is Crawl Budget? Crawl budget is the number of URLs on your website that search engines like Google will crawl (discover) in a given time period. And after that, they’ll move on. Here’s the thing: There are billions of websites in the world. And search engines have limited resources—they can’t check every single site…
Learn what a CMS migration is, its main impacts and issues, and how to perform one with our in-depth guide.