Technical SEO

I’ve worked in digital marketing and SEO for over a decade. Five years ago, I committed entirely to SEO. I became really passionate about it and have since shared thousands of posts on LinkedIn about all things SEO.

Does Changing Domain Names Affect Your SEO? Changing domain names can affect your website’s authority, rankings, and traffic. In some cases, it can feel like starting over from an SEO perspective.  One of the main reasons why is that backlinks (links from other sites that point to yours) to your old website won’t automatically point…

What Is a Sitemap? A sitemap is a file that shows the structure of your website, including its pages and content. And the relationships between them.  One type is intended to help search engines crawl your site more efficiently. Another type is intended to help users better navigate your website.  Why Do You Need a…

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What Is Noindex? Noindex is a rule that tells search engines like Google not to index a given webpage—to prevent it from being stored in a database that’s drawn from to show search results. This means that when you noindex a page, search engines won’t save that page. And it won’t show up in search…

What Is Website Architecture? Website architecture (also called website structure) is how a site’s pages are organized. A well-structured site helps users and search engines navigate your site. Which can improve your SEO and rankings.  Here’s a visual example of website structure: These pages are linked together through internal links—links that point to different pages…

What Is a UTM Code? An Urchin Tracking Module (UTM) code is a snippet of text added to the end of a URL on your website. To help you track your digital marketing campaigns and gauge their performance. It can look like this: When a UTM-coded link is clicked, it sends data to your site’s…

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