The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed. In 2023, headlines indicated that AI would change everything, for better or for worse. It was going to bring an economic revolution, usher in a gold rush, and destroy humanity,…
As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and…
AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies…
Market research is the backbone of all marketing, and we can’t skip it. After all, how can you promote any products and services if you haven’t dug deep into your market, audience, and competition? Nevertheless, market research eats up a ton of time. So many marketers take it for granted and settle for superficial research….
I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your human stories with other humans. It’s about capturing and creating genuine human excitement and resonance. How can we ever leave that to the robots? Well, we can’t — at least not entirely. Like applying AI…
Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale.
The wild ride of AI is still on, and industries across the globe are riding it for growth. But concerns are also mounting.
If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit your head on concrete. Now, it’s no more a question but an issue that’s sparking industry-wide debate.
A writer at heart, Meghan Keaney Anderson has centered her career around content creation. So, when pivoting her career into the world of generative AI, which could supposedly replace writers, she received one resounding question from peers: Why?
To use ChatGPT or not to use ChatGPT? Is that really the question anymore?