It’s beginning to look a lot like an AI Christmas for U.K. marketers. Fifty-five percent of them are using the technology to plan and refine their seasonal campaigns, according to a study by Optimizely. Furthermore, 47% say they will use it for this next year. Also, 43% are using AI to personalize their Christmas campaigns.
An Adobe study finds 63% of U.S. marketers have integrated AI into their workflows. About the same number (62%) say content production volume has increased over the past year. Marketers using AI for content creation save 114 minutes weekly — that adds up to 98 hours annually.
There’s a big generational divide about using AI for customer engagement: Only 56% of managers aged 18-24 rate AI as “very important” in customer engagement strategies, compared to 72% of those aged 35-44 or 55+, according to a study by Apply Digital.
Now, here’s this week’s roundup of AI-powered martech releases:
- Keen Decision Systems joined MADTECH.AI to create a marketing mix decision engine. This platform offers real-time measurement, planning, and execution in one place. It combines Keen’s AI models with MADTECH.AI’s data decision intelligence platform.
- Wix.com’s AI Site-Chat is a virtual assistant for their platform. Businesses can use this tool to connect with customers 24/7, answer questions, and provide real-time information.
- Hyland announced improvements to their Hyland Insight offering. These enhancements include AI agents that can search, generate information, and receive user instructions for specialized tasks.
- Yelp launched a suite of new features for both consumers and business owners. Consumers received AI-driven review insights, a personalized home feed, and an improved AI chatbot. Businesses gained access to AI-powered job summaries and a tool to optimize ad performance.
- DoubleVerify introduced a new solution to help advertisers avoid low-quality AI-generated content. Their Generative Artificial Intelligence (GenAI) Website Avoidance & Detection tool protects brand reputation online.
- Centric Software’s Centric AI Fashion Inspiration, is a generative AI tool for apparel, footwear, and accessories companies. This tool helps speed design, reduce time-to-market, and generate new styles.
- Jovee LLC’s Jovee AI is a fully-featured AI assistant for the telecom industry. This AI assistant can understand, empathize with, and engage with customers across multiple communication channels.
The post AI-powered martech news and releases: December 12 appeared first on MarTech.
