Google Ads Continues To Test Ads Mixed Within Organic Results – Dynamic Ad Placement

of-data-collaboration-whats-next-for-marketers-by-lotame">Google has mixed its search ads between and throughout the organic (free) search results starting sometime mid-last year. Google calls it dynamic ad placement, and it is an ongoing tests. In fact, Google had to change its definition of top ads to make way for this historically very unGoogle-like move.