It’s the new year and why should that mean that Google Search calm down at all, in fact, it has been heated all holiday season, through New Years. I posted the 2024 Google algorithm update infographic. I also posted the January 2025 Google webmaster report…
We’ve seen various flavors of the what people are saying sections in the search results before. We’ve even see Google use AI to return results within them. But it seems this expandable carousel format is live in the mobile Google search results now.
The Google Ads API currently does not accept or support placement exclusions for Performance Max campaigns. This is also the case even if specified at the account level, Michael Cloonan, a Google Ads API specialist, wrote.
Google’s John Mueller said that simply adding country codes to your URLs won’t result in “any change at all” for regional ranking reasons. He added, changing your URLs will result in “temporary fluctuations” because of the URL change but it won’t help you in the long run with ranking well in those regions.
A Redditor posted a question asking if startups in 2025 need a blog. This was posted in the SEO section of Reddit, so John Mueller replied by just saying “no.” I guess a startup does not “need” a blog for SEO purposes, it is not a requirement.
Bing is now testing placing these arrow buttons, in a circle button format, next to the sitelinks. This is something Google has been testing on and off for some time in their search results as well.
As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this era is coming to an end. Thanks to AI, no-code, and outsourcing, the smartest tech marketers are…
Over the last year, the RMN space saw new in-store standards and solid growth. This is likely to continue. Here are a few ways we expect to see this dynamic space continue to mature. Growing in-store networks “While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped,”…
Navboost is part of Google‘s ranking algorithm that uses user interaction data to influence search results.
Feel like your marketing team is drowning in analytics reports? You’re not alone. Data surrounds today’s marketers, making it difficult to understand how to connect business problems to the data that offers a solution. One use case for web analytics data is reducing customer friction points. In a presentation at the Fall MarTech Conference, Julie…