Who, what, when, why and how? Journalism students learn to answer these questions to ensure the most important information is conveyed first in an article. Depending on their backgrounds, marketers may not be familiar with this structure. Even as someone who studied journalism, I’m guilty of forgetting my roots. We all get busy trying to…
There are reports of a major local search ranking change with Google Maps and Local Search results. The reports of this local search algorithm update started to funnel in over the weekend, with some saying they saw local listings rankings drastically change from its previous position.
Google is showing now sometimes showing more than one source for a story in the Google home page, Google Discover, feed. This can show up in a carousel format or a stacked format, just beneath the main story in your Discover feed.
The topic of URLs for SEO and ranking is one that has been around since search engines first existed and 25+ years later, it is still a popular topic. Google has said time and time again that keywords in URLs don’t offer a significant ranking boost for SEO and ranking purposes and Google said it…
The end of 2024 was a crazy time SEO-wise with Google pushing multiple major updates at the end of the year (and throughout the holiday shopping season). First, we had the November 2024 core update, which took over three weeks to complete. Then we had one week off before the December 2024 core update rolled…
Google said that core updates should have no impact on a site name in the Google Search results being updated or changed. When asked, John Mueller of Google wrote, “That shouldn’t be related to a core update.”
Did you ever run the Google Search Console URL inspection tool, and click on the view crawled page link, and then see a blank screenshot under the screenshot tab? It might not be an issue, says Gary Illyes of Google. As long as you see the HTML you want Google to see in the HTML…
Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn’t always require a big-budget video since more and more consumers are starting to value authenticity over staged content. If you want to go viral in 2025 but aren‘t sure how, you’ve come to the right blog. Here are some…
CTV and streaming are changing the way viewers watch their favorite shows. The exclusive NFL stream on Netflix this Christmas averaged over 30 million viewers for each game in the double-header. (The top game of the previous year’s Christmas triple-header averaged 29 million and change on CBS.) Last year was the first year ad spend…
“If the tech stack were an orchestra, which product would be the conductor?” asks Chief Martec Scott Brinker in his first column of the year. To cut to the chase, Brinker thinks there’s an important role for AI agents to play here. That will be the case for some businesses certainly — and almost by…