I still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you could have a “conversation” with when your real friends weren’t online. But honestly, even as a preteen, I could see that it needed a lesson…
Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. In this setup, each person contributes a small part of a larger effort, and while it ensures expertise, it often slows down the time it takes to execute marketing strategies….
Manufacturing marketers face challenges in everything from content strategies to creation and measurement. In this new research, discover their hurdles, preferred content types, use of AI, paid channel effectiveness, and more.
Need a new generator? Black Friday is a great time to buy a generator. With multiple retailers and brands offering deals, you are sure to get some savings on your purchase during this period. We will be highlighting some of the best Black Friday Generator deals on this page. Power Generators remain the most cost…
The highly anticipated clash between Real Madrid and Barcelona, two of football’s most storied rivals, brought with it immense significance for both clubs. This match, often referred to as “El Clásico,” not only represented a battle for supremacy in Spanish football but also served as a pivotal moment in the La Liga title race. With…
It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morning, so it’s still really hard to care about send rates and conversion optimization. Lucky for you and me (and my editorial calendar), I found a story that I…
The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including a potential forced sale of the Chrome browser, Bloomberg reports. Why we care. Chrome dominates the global browser market, and its separation from Google could dramatically reshape the tech landscape and digital advertising. A forced sale…
Check out our list of the top website monitoring tools that can help you track uptime, rankings, and more.
SaaS marketing is everything a cloud-based software company does to attract audiences and convert them.
It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people, this oversimplification ignores the significant distinctions between the two disciplines. Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches —…