The Google December 2024 core update quickly and brutally finished rolling out yesterday at around 2:00 PM ET. It took just over 6 days to roll out, starting on December 12, 2024 at 10:45 am and finishing on December 18, 2024 at 2:00 pm. This update finished fast, but it seems quick and mighty (or…
There are a number of reports of Google Business Profile listings in Google Maps coming up broken. Google seems to be showing half of the listing, with flickering maps portions, missing business names, blue maps and more issues.
Google’s John Mueller said, “It makes no sense to block” privacy, disclaimers, or other legal types of pages from your site. He added on Reddit, “They don’t cause a ‘duplicate content issue’.”
The folks over at GMBapi have put together a large study on the topic of how and why Google removes reviews from Google Business Profiles. It looked at nearly 5 million reviews across 78 countries and over 19,000 locations.
Google Merchant Center now lets merchants specify which payment methods and options they offer customers. Google would normally handle this in an automated way but now Google is letting you override those payment options, in case Google is getting it wrong.
A few months ago, I hit a wall while creating email copy for a client. The standard best practices weren’t cutting it — our open rates were decent, but replies and conversions were flat. Everything changed when I dove deep into voice-of-customer research and really understood the messaging that resonated. Instead of guessing what might…
Whenever I get asked ‘What makes you unique?’ or ‘What makes you stand out from other candidates?’ in an interview, I use it as the perfect opportunity to explain why I’m the best person for the role. And I like to get specific. I’ve found that interviewers respond positively when I skip the generics and…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Stories have a unique ability to capture our attention, change our perspective, and inspire action. We intuitively know this, but there’s actually research that backs this up. The better the story, the more influence…
SEO has changed significantly over the last decade, largely because Google has continuously updated its algorithms to improve search results. These updates aim to better understand user intent, reward high-quality content, and discourage manipulative practices. From foundational changes like Panda and Penguin to more recent updates like the November and December 2024 core updates, each…
You have great content. It’s published on the platforms where your audience is. But your content isn’t revving your company’s marketing engines. So, let’s get to troubleshooting and fixing.