November 2024 Core Update
On November 11, 2024 Google announced it was rolling out with the November 2024 Core Update.
2024
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Mobile’s growing role in holiday shopping
Consumers aren’t just using their phones to research products they see on TV, they’re using them to make purchases. Seventy-seven percent of smart TV owners said they frequently make mobile purchases based on TV ads they see, according to a recent study by Samsung Ads. This behavior will carry through the rest of the holiday…
How to Register on BC Game via the Mobile Application
The BC Game mobile app is available in PWA mode, offering users a seamless and convenient way to access their favourite games and features directly from their smartphones or tablets. Designed with a user-friendly interface, it provides a smooth gaming experience, allowing players to enjoy a wide range of games, participate in promotions, and manage…
How Gen Z values are changing marketing
In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. As they do, their impact is fundamentally…
From Slots to Mega Jackpots: Lucky Star Casino Unmissable Opportunities for Côte d’Ivoire’s Online Gamblers
Online gaming has steadily gained traction across Côte d’Ivoire, and Lucky Star Casino emerges as a shining beacon in this burgeoning entertainment landscape. With its seamless integration of high-stakes excitement and a user-friendly interface, Lucky Star redefines the online gambling experience for both newcomers and seasoned players. This platform goes beyond mere gameplay, offering an…
Thrift, norming and price paranoia will be consumer trends in 2025
Gartner research shows that consumers are coming to regard thrift as an aspirational virtue, openly resisting consumerism for self-improvement and similar motives. Gartner also detects a widespread trend called “norming” — essentially, seeking reassurance about personal behavior and attitudes by checking them against objective and community standards. Consumers also proved paranoid about unexpected and inconsistent…
The AI-powered path to smarter marketing
The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. However, navigating this abundance requires sophisticated tools to extract actionable insights from the noise. With insights from Tooba Durraze, Ph.D., founder and CEO of data analytics firn Amoeba, let’s explore how AI-powered solutions can turn overwhelming data into actionable…
Daily Search Forum Recap: December 18, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google search API leak, now with an end point leak…
ALX Hosts Parents Forum to Spotlight New Pathway Program for Young Nigerians
ALX, a leading tech career accelerator fostering a vibrant community of young talent across Africa, hosted a Parents Forum in Lagos to spotlight its innovative ALX Pathway Programme. This unique initiative opens opportunities for young Africans to pursue degrees at globally renowned partner institutions, empowering participants with the tools and networks to succeed. To bolster…
Video On Google Exploit With End Points Reveal Interesting Ranking Signals
Mark Williams-Cook gave an unbelievable presentation at SearchNorwich named Improving your SEO with conceptual models. Lucky for you and me, this presentation was posted on YouTube for us all to enjoy. It covers how Mark found an exploit in Google’s end points and was able to extrapolate from that interesting data that aligns with the…