What Is Marketplace SEO? Marketplace SEO is the practice of optimizing an online marketplace website for higher search engine rankings. It’s also defined as vendors optimizing their product listings on an online marketplace to improve their business’ visibility and rank higher in search results within that marketplace. Many people use marketplaces to search for products,…
What Is INP? Interaction to Next Paint (INP) is a web performance metric that measures how quickly a website updates or shows changes after a user interacts with it. It specifically captures the delay between when a user interacts with your site—like clicking a link, pressing a key on the keyboard, or tapping a button—and…
SEO is crucial for any online store. One key aspect that Yoast SEO needs to help you improve the SEO of your product pages is a focus keyphrase. This guide will help you find and fill in the proper focus keyphrase using Yoast SEO. Understanding the focus keyphrase The focus keyphrase is the main keyword…
You’d think that a new company with the resources of OpenAI would have a straightforward path to building trust. They had no legacy brand problems to unwind, no historical scandals to overcome, and no CEO constantly planting foot into mouth. Until recently. OpenAI, the company behind ChatGPT, seems determined to avoid the straightforward path to…
What Is Keyword Traffic Analysis? Keyword traffic analysis is the process of examining website traffic that comes from people entering queries into a search engine. For example, when someone searches “cooling pillow” on Google, the engine displays relevant results. If the searcher clicks on your result, this incoming traffic is known as keyword traffic (or…
In this guide, we explore the various LinkedIn ad types before giving a step-by-step guide on how to run ads on LinkedIn. For each ad format mentioned, we’ve also included links to resources detailing best practices and technical specs—like ad size limitations. Types of LinkedIn Ads There are four main types of ads used in…
Marketing automation tools are software programs that streamline website monitoring, campaign management, ad retargeting, and other marketing processes. They reduce or eliminate the need for manual intervention, which can result in higher efficiency and fewer errors. In 2023, research firm Ascend2 surveyed marketers to gain insight into how they use this technology. Of all respondents,…
What Are Ad Groups and How Do They Work? An ad group is a collection of ads targeting similar keywords within a PPC campaign. This structure allows you to manage your bids on a group level, often set as a cost-per-click (CPC) bid) in Google Ads. You can also specify bids for individual keywords within…
Analytics tools are software programs or online platforms designed to help people work with data more effectively. They allow you to explore and analyze raw data to identify patterns and trends. And extract useful insights for more informed decision making. For instance, if you run an online store, data analytics tools can help you understand: …
When is your audience NOT your end customer? If you’re a B2B marketer, you know the answer. Your job requires engaging and winning over distributors, resellers, retail outlets, brokers, and even influencers who promote and sell your products and services. It’s a core focus of great content marketing. This month, one of the biggest brands…