Storytelling

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. For the past ten years, I’ve been using Hollywood screenwriting techniques to help companies create powerful marketing stories. I’ve seen firsthand how powerful storytelling can be in transforming a company’s messaging. Before we keep…

You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story, none of it matters. One of my favorite quotes on storytelling comes from Morgan Housel’s book Same as Ever, where he says, “Storytelling is leverage.” It’s such a simple yet powerful idea: no…