At HubSpot, we are optimistic about the future of SEO, but we’re also preparing for many major shifts over the next few years. Advancements like Google’s integration of generative AI into search are already changing the digital search landscape. Many web analysts, SEO strategists, and writers are learning how to leverage AI to create stronger…
The August core update is here! Google’s documentation on core updates has changed significantly. Let’s take a look at what has changed. Here’s the archived version of the previous document. The purpose of this update is to show more content that people genuinely find useful Google’s announcement of the core update says that they are…
In May of 2023 Google wrote a blog post where it explained it was planning to update its systems to surface “hidden gems”, or content written from a “personal or expert point of view”. We eagerly awaited that update when the ‘fall of insane updates’ arrived including three core updates, a massive helpful content update,…
Google began enforcing its site reputation abuse spam policy on May 7, 2024 after announcing the policy two months earlier (when the March 2024 core update rolled out). At that time, we didn’t know if enforcement would be handled via manual actions, an algorithm update, or a combination of both. It ended up being just…
Google recently announced that it expanded translated results in the search results to more languages, which was great to see. Also, it’s important to understand the data is available in Google Search Console’s performance reporting (and available via the API with some added benefit). I’ll explain more about that soon. But while speaking with site…
I’ve written hundreds of blogs as a content marketer, but I’m still susceptible to the amateur mistake of thinking about writing for SEO only after a blog is already written.
In today’s digital age, where online visibility can make or break a business, search engine optimization (SEO) has become an indispensable tool for scaling growth. Whether you’re a small startup or a large enterprise, harnessing the power of SEO can propel your business to new heights by enhancing your online presence, driving organic traffic, and…
I’m thrilled to announce I’m opening up spots for new client consulting. Let me share with you how I have completely reshaped my SEO strategy after spending the last two years learning as much as I can about the AI systems that determine today’s search rankings. When the helpful content system launched in 2022, I…
Why is this page ranking poorly behind one with less helpful / accurate information? We’ve been digging into the treasure trove of information given to us in the DOJ vs Google trial exhibits and testimonies to understand more about how Search works. (The afternoon of day 24 is the Pandu Nayak testimony that I can’t…
In 2017 Google announced the Ad Experience Report in Search Console. I remember the announcement like it was yesterday. The overarching idea was brilliant. Provide a set of reports that let site owners know when their advertising situation yielded a terrible user experience. And they also announced that if a site was failing a review,…