November 22, 2024
Headlines

SEO

Documenting Google’s site-level evaluation and impact on search rankings using the ‘Gabeback Machine’ [Googler Quotes, Videos, Documentation and more]

bloggerseo045 mins

It’s not like all urls on a site suddenly become low quality overnight… It’s a site-level adjustment that can impact rankings across an entire site. After the recent creator summit, some attendees explained that Google’s Pandu Nayak joined the group to answer questions about the helpful content update, Google’s evaluation of quality, the current state…

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The Future of Google: Web Strategists Predict How AI Overviews & Other Search Changes Will Impact Traffic [New Data]

bloggerseo018 mins

More than 300 marketing pros told us whether their worst fears or wildest dreams have come to fruition since the launch of Google’s AI Overviews (formerly SGE) in May 2024. The much-hyped and much-criticized event, which Google immediately scaled back after AI Overviews (AIO) served users with incorrect and potentially harmful info, marked the wide…

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A Nightmare on Affiliate Street – How Google is picking off sites one by one that are violating its ‘Site reputation abuse’ spam policy

bloggerseo011 mins

It’s Halloween season and I love a good scare. Jack-o-lanterns, trick or treating, costume parties, and a long list of horror movies playing around the clock. And that includes classic slasher films where Freddy, Jason, or Michael Myers methodically pick off one cast member at a time. Well, that’s pretty much what I’m seeing right…

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PSA: The importance of catching sneaky mobile SEO problems in Google’s mobile-first indexing world [Case Study and Tools]

bloggerseo016 mins

In 2017 I wrote a post covering the risks of having mobile SEO problems as Google’s move to mobile-first indexing was approaching. That post focused more on sites running m-dots and the various issues that could arise as Google was moving to using the mobile version of a page for indexing. Well, were’ now in…

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33 Ways to Drive Traffic to Your Website

bloggerseo045 mins

“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take just a little more work. Websites are no different. Even the best content needs readers, and if you’ve struggled to increase your website traffic, you’re in good company….

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Hijacking The Back Button and SEO: Gaming Navboost, Exploring Google Spam Policies, And What It Might Signal About Your Aggressive Advertising Situation

bloggerseo019 mins

In an effort to keep users on their sites, some publishers have hijacked the browser back button by providing a feed of articles that drives users to more publisher content, including sponsored content and ads. That’s versus allowing them to return to the sites they visited from… Disabling, or hijacking the back button, is a…

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What are Twiddlers in Google’s ranking systems? And how can we use this knowledge to rank better?

bloggerseo017 mins

Twiddlers are C++ code objects used in Google’s ranking algorithms that help Google re-order search results. They are used in a Google system called Superroot which is Google’s ranking framework. I came across this 2017 Google document on Twiddlers upon reading Mario Fischer’s excellent breakdown of what we can learn about how ranking works based…

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