Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. “While enterprise users are becoming a bigger focus, individual users and small teams remain a priority,” Canva’s executive creative director Cat van der Werff told MarTech. “[Growing enterprise customers] is about…
Project management data offers more than just operational oversight. It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data can improve campaign planning, resource management, real-time optimization and post-campaign analysis. How project management data improves marketing ROI Here are three key ways project management data boosts…
Picture this: You’ve just launched a major marketing campaign. The strategy is solid, the creativity is on point. But as the results roll in, something’s off. Conversion rates are low, customer feedback is mixed, and your sales team is grumbling about lead quality. The culprit? Poor data quality — a silent killer that can torpedo…