Research Competitor Ads to Gain an Edge on Search, Display & Social
Want to know what your competitors are up to with their advertising?
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How to Make an Ad, Step by Step
Ads are essential for brand visibility and engagement. A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention. In a sea of ads, brands are tasked with creating ads that are both competitive and creative. Not sure how to get started? Here’s a six…
How To See Your Competitors’ Facebook Ads
Ever find yourself scrolling Facebook and thinking, “Why didn’t I come up with that ad?” If you’re a competitive business, you want your ads to be more eye-catching, relevant, and enticing than what similar companies have to offer. But, it’s frustrating when you don’t even know what your competitor’s ads look like. There are…
What Is Ad Spend & How to Measure It
What is Ad Spend? Ad spend is how much you pay to advertise your brand, products, and services. In this article, we’ll be talking about ads in the digital space. This includes any type of paid ad on social media, search engines, and display ads. Ad spend is just one part of your overall marketing…
PPC Tracking for Beginners: How to Track Clicks & Conversions
Learn how to implement PPC tracking to measure key campaign metrics like clicks and conversions.
What Is an Ad Impression and Why Are They Important to Track?
What Are Ad Impressions? Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for exposure. It tells you the number of users that could have seen your ad. Whether they noticed it…
15 Best PPC Tools for Research, Automation, and More
Pay-per-click (PPC) ads drive results quickly. But you need the best pay-per-click tools to implement an effective strategy and achieve a high return. In this guide, we’ll discuss the best PPC tools for running successful ad campaigns. But first, some quick background. PPC tools are software applications that help marketers create, manage, analyze, and optimize…
Ultimate Guide to Google AdSense (2024 Updated)
What Is Google AdSense? Google AdSense is a free advertising program that allows online publishers to earn money by displaying third-party Google ads on their sites. Businesses pay to advertise through AdSense. And site owners receive a share of that revenue based on clicks or ad impressions. This is what a Google AdSense ad can…
The 10 Best Advertising Tools for Your Campaign Tech Stack
Launching into an ad campaign for any business is daunting. After all, the process can be complicated and often takes time to research and begin. Looking for the best tools can feel like looking for a needle in a haystack. Even if you find the tools you want, stress brought by the need to match…
What Is a Good Cost per Click? [Formulas & Tips]
A good cost per click (CPC) is one that allows you to achieve your target goal for a given ad campaign. If you want to generate sales, your ideal cost per click largely depends on the return on investment (ROI) you’re aiming for. And you can determine what a good CPC is (meaning the maximum…