CMOs are working hard to bring the value of personalization to their customers and businesses, especially to build stronger customer relationships. But now, edge computing is kicking things up a few notches, enabling personalized, real-time interactions faster, more efficiently and more securely. Edge computing might sound like bougie sales jargon. However, capturing its potential could…
Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. One main aim of this solution is to improve engagement and revenue within brands’ existing customer base against a background…
Discover how personalization can revolutionize your e-commerce business. Attend Personalization at Scale: A Blueprint for Global Success and learn from the success of Le Col, a premium cycling apparel brand that saw a 20% increase in average order value and a 10% boost in customer engagement through targeted personalization. Join us for this webinar where you’ll: Learn…
Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success,” Salesforce CEO Marc Benioff said during the press conference….
Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social to website to mobile app to drive-through menu, and even to virtual reality experience. It’s that need to maintain a compliant, on-brand experience that is leading more marketers to adopt or…