After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. and U.K. marketers by research…
Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints. Customers navigate a complex path, engaging with brands at various stages before making a commitment. As we look ahead to 2025, the transformative…
Retailers are facing significant challenges and opportunities as they prepare for 2025. To stay ahead, leveraging advanced technology and data strategies to enhance customer engagement and drive growth is essential. Join our expert panel for Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025. Gain insights from Melissa Tatoris, Head of Retail…
Last month, I took my first ride in a Waymo — a fully autonomous trip through the streets of San Francisco. As I stepped out, two other people who had just completed their first ride exchanged amazed looks with me. We shared a mix of awe and disbelief, marveling that a car could navigate city…
Many consumers just aren’t that into AI-powered experiences. Only 29% believe that such experiences have met their expectations, according to a new study by marketing consultancy Lippincott. And 40% are skeptical about AI’s future role in improving their experiences with brands. Experience with AI. It’s not that consumers are out of the loop — 61%…
Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. But in the rush to adopt the latest tools, one thing is often overlooked — the people. For any AI-driven initiative to succeed, employees must be ready to work with new tools, adapt to fresh methods and embrace different ways…
Not news: Marketing attribution, never a simple thing, is becoming increasingly complex. News: AI-powered forecasting is rapidly gaining popularity as a desired feature in marketing attribution platforms, according to a new report from Ascend2. While still a niche feature, 29% of marketers now deem it crucial, a significant increase from 13% in 2023. Despite this…
What if I told you the most powerful use of generative AI isn’t content creation, but rather, it’s strategic planning? I will prove it to you in this practical demonstration, where I show you how to leverage my favorite AI models (Claude, ChatGPT and Perplexity) to transform your approach to market segmentation. Traditional segmentation approaches…
Many organizations start small with AI pilots before scaling. But what if this cautious approach is slowing you down? Starting small might feel safe, but it can keep you from achieving your larger goals quickly and effectively. It’s not the best approach for proving the value of AI to senior leaders in your organization. Ultimately,…
Do consumers trust AI? Maybe? 60% of consumers believe AI is trustworthy, according to a new survey by CouponCabin. 52% are more concerned than excited about AI in daily life, according to Pew. Do they trust companies to use AI? A bit if you’re a tech company, barely at all if you’re not. An average…