December 22, 2024
Headlines

google

ChatGPT Search creeps closer to Google – OpenAI’s Ship-mas brings maps for Local Search, improved results for navigational queries, and live mode with Search

bloggerseo014 mins

We are quickly witnessing the Googlization of ChatGPT and the ChatGPTization of Google Search. It’s a fascinating time to be involved in Search, that’s for sure. I cover several new ChatGPT Search features announced as part of OpenAI’s Ship-mas. On the eighth day of ship-mas OpenAI announced some exciting news about its ChatGPT Search product….

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Find your subdomains. Know your subdomains – The SEO importance of finding all subdomains for your site.

bloggerseo011 mins

Whenever I jump into helping a new client, it’s always interesting to get a lay of the land. For example, manually reviewing the site, scanning the GSC reporting, checking third-party visibility tools, triggering an initial crawl of the site, etc. And for large-scale and complex sites, you just never know what you’re going to find….

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Documenting Google’s site-level evaluation and impact on search rankings using the ‘Gabeback Machine’ [Googler Quotes, Videos, Documentation and more]

bloggerseo045 mins

It’s not like all urls on a site suddenly become low quality overnight… It’s a site-level adjustment that can impact rankings across an entire site. After the recent creator summit, some attendees explained that Google’s Pandu Nayak joined the group to answer questions about the helpful content update, Google’s evaluation of quality, the current state…

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A Nightmare on Affiliate Street – How Google is picking off sites one by one that are violating its ‘Site reputation abuse’ spam policy

bloggerseo011 mins

It’s Halloween season and I love a good scare. Jack-o-lanterns, trick or treating, costume parties, and a long list of horror movies playing around the clock. And that includes classic slasher films where Freddy, Jason, or Michael Myers methodically pick off one cast member at a time. Well, that’s pretty much what I’m seeing right…

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PSA: The importance of catching sneaky mobile SEO problems in Google’s mobile-first indexing world [Case Study and Tools]

bloggerseo016 mins

In 2017 I wrote a post covering the risks of having mobile SEO problems as Google’s move to mobile-first indexing was approaching. That post focused more on sites running m-dots and the various issues that could arise as Google was moving to using the mobile version of a page for indexing. Well, were’ now in…

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Beyond Reddit and Quora: How Google’s Hidden Gems Update Yielded Explosive Growth In Search Visibility For Many Forums

bloggerseo011 mins

In May of 2023 Google wrote a blog post where it explained it was planning to update its systems to surface “hidden gems”, or content written from a “personal or expert point of view”. We eagerly awaited that update when the ‘fall of insane updates’ arrived including three core updates, a massive helpful content update,…

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Google’s site reputation abuse spam policy and why an algorithmic approach to enforcing violations is the way forward

bloggerseo012 mins

Google began enforcing its site reputation abuse spam policy on May 7, 2024 after announcing the policy two months earlier (when the March 2024 core update rolled out). At that time, we didn’t know if enforcement would be handled via manual actions, an algorithm update, or a combination of both. It ended up being just…

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How to bulk export translated results from Google Search Console by country via the GSC API and Analytics Edge

bloggerseo015 mins

Google recently announced that it expanded translated results in the search results to more languages, which was great to see. Also, it’s important to understand the data is available in Google Search Console’s performance reporting (and available via the API with some added benefit). I’ll explain more about that soon. But while speaking with site…

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The Ad Experience Report in Google Search Console: Why It Fails Site Owners, How It Provides A False Sense of Security, And How It Could Be Improved

bloggerseo021 mins

In 2017 Google announced the Ad Experience Report in Search Console. I remember the announcement like it was yesterday. The overarching idea was brilliant. Provide a set of reports that let site owners know when their advertising situation yielded a terrible user experience. And they also announced that if a site was failing a review,…

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