general-seo

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Need to track your keyword rankings but not sure where to begin? Our list of rank-tracking software options provides helpful details about some of the best tools available.  We assessed a dozen tools on factors like: How many keywords you can track How often you get ranking data How easy or overwhelming the platform may be…

The goal of search engine optimization (SEO) is to get Google to serve your webpage links whenever a user enters a related search query. Although there isn’t a fixed blueprint that can guarantee you top rankings, there are several SEO best practices (which you might think of as SEO rules) that will increase your chances…

Why Is SEO Important for Higher Education? Higher education SEO is the process of improving college and university website visibility in search engines. An effective SEO strategy helps your institution see the following long-term benefits: Increased online visibility: Many people use search engines to research colleges and universities. Optimizing your site for relevant keywords can…

What Is Enterprise SEO? Enterprise SEO is the implementation of SEO tactics by large organizations aiming to improve their visibility and ranking on search engine results pages (SERPs). This approach helps businesses that have very large websites with thousands (or millions) of webpages. It typically involves scaling standard SEO techniques to meet the demands of…

Navigating the real estate market can be tough, especially with the pressure to keep up with tech-savvy competitors and the worry about wasting money on ineffective tools.  However, with the right real estate marketing tools, you can boost your visibility, generate qualified leads quickly, and integrate into other platforms smoothly, freeing up your time to…

What Is Manufacturing SEO? Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results. To help it rank (appear high in search results) for keywords related to your company.  Such as “plastic manufacturers,” manufacturing services,” or “clothing manufacturer.” When people see your listing in organic…

What Is Hreflang? Hreflang is an HTML attribute that specifies a webpage’s language and sometimes the target geographical region.  It’s useful if your website has the same webpage(s) in multiple languages. So search engines can determine which version of a page to show searchers depending on their location or preferred language. Semrush uses hreflang tags…