Maybe you have decided you need to make an investment in a marketing platform. Maybe you’ve decided you need to change or upgrade your existing solution. For the past five years, the MarTech Replacement Survey has identified marketing automation platforms as the most replaced solution in the martech stack. In either case, the next step…
Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s hard to see how. The problem for any company creating these generative AI systems is the more people use them, the more it costs. So, what would be success for most businesses is actually a money drain. Consider: OpenAI’s ChatGPT has…
Meta’s recent decision to move from fact-checkers to a community notes model akin to X, highlights a growing divide in how digital platforms handle free speech and content moderation. This underscores a deeper disconnect across digital channels. These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers….
AI-driven changes coming to inboxes will put even more pressure on your email subject lines. Are you prepared for the challenge? The practice isn’t widespread yet, but as more inbox users adopt Apple Mail with Apple Intelligence or Google’s proprietary AI for Gmail, you can expect to see AI-driven automatic extraction replace your preheader copy…
I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little else besides give me another task for my morning commute — namely, marking them all as unread without reading or unsubscribing altogether. As an email marketer, it may not seem like a good idea to…
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative…
There continues to be a lot of buzz around marketing performance optimization and testing. Justifiably so. Technology is helpful with this, of course, but it’s non-technical expertise that really makes a difference. I do a lot of performance testing with my clients, and I always follow scientific method. Here’s a primer on scientific method, along…
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative…
Apple is expected to release iOS 18 publicly this year, and it includes significant changes to Apple Mail. That means big changes to email marketing strategies. Here’s a look at the new features, their likely impact and steps you can take now. “I think there are two big changes coming for folks using Apple Mail,”…
We are days away from closing the books on 2024 (thank goodness). How did your year go? I can’t believe how fast this year has gone. Yet, at times, it seemed to crawl. We’ve been confronted by one head-turning moment after another: the economy, the election, and people buying Tesla Cybertrucks. That’s not even including…