As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. Powered by generative AI, a brand LLM ensures that customer interactions remain consistent, compliant and personalized at scale, effectively shaping every touchpoint to reflect the company’s identity. What is a brand LLM? A brand LLM…
Are you overwhelmed by the constant demand for new content? AI and Digital Asset Management (DAM) can be your secret weapons for keeping up with content demands and delivering exceptional digital experiences. Join us for Acquia’s upcoming webinar, Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands. Our expert panel will…
Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social to website to mobile app to drive-through menu, and even to virtual reality experience. It’s that need to maintain a compliant, on-brand experience that is leading more marketers to adopt or…
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Michelle Tackabery is a digital asset manager with Turning Stone Enterprises, a collection of hospitality, gaming, recreation, retail and service brands. A content marketing specialist and a digital librarian, she is…