Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. In the U.S., RCS (rich communication services) was a little used version of SMS messages only available on Android, until this year. Apple added RCS to iOS 18, significantly…
Many consumers just aren’t that into AI-powered experiences. Only 29% believe that such experiences have met their expectations, according to a new study by marketing consultancy Lippincott. And 40% are skeptical about AI’s future role in improving their experiences with brands. Experience with AI. It’s not that consumers are out of the loop — 61%…
Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they just want to pick up a phone and talk to a human. Nearly 80% of consumers said phones were important when communicating with a business, according to a study by TransUnion and research firm Toluna. But consumers also distrust incoming…
Do consumers trust AI? Maybe? 60% of consumers believe AI is trustworthy, according to a new survey by CouponCabin. 52% are more concerned than excited about AI in daily life, according to Pew. Do they trust companies to use AI? A bit if you’re a tech company, barely at all if you’re not. An average…
Brands suffering from a trust deficit might be wary of adding new tools to customer experience. There’s reason to believe genAI, when done right, can build trust — when done transparently. Sixty percent of customers said because of advances in AI, brands need to improve trustworthiness, according to a new Salesforce survey, “State of the…
Hispanic consumers represent a significant economic force in the U.S. today. Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their household mobility and economic opportunity. To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process…
Virtual events and webinars don’t stop when the live stream ends! That’s just the tip of the iceberg. Imagine if your virtual events could continue driving engagement, generating leads, and boosting your ROI for months to come. It’s possible with the right on-demand strategy. Join webinar and on-demand experts from Goldcast for Get More Out of…
SMS campaigns can yield big results for marketers, but there’s a catch: High hurdles around deliverability. For consumers, and ultimately for brands, it’s good that SMS messages are regulated. It’s bad when customers think you are intrusive. At the same time, many consumers prefer SMS as a communication channel, so the right text could be…
Gaining control over user consent is no longer just about compliance—it’s about building trust, enhancing user experience, and driving higher engagement. Join our upcoming webinar, The Ultimate Consent Strategy for Maximizing Customer Opt-ins, and learn how to transform your consent program into a powerful tool for user engagement. This expert-led session will delve into actionable strategies…
Brands today are challenged by heightened consumer expectations and declining consumer feedback. In other words, negative experiences sharply impact customer loyalty, but — despite the ready availability of feedback channels — consumers aren’t letting brands know about bad interactions, or good ones either. Those are the main takeaways from the “2025 Consumer Trends Report” from…