This Formula Can Create Irresistible Marketing

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. You’re about to learn an invaluable copywriting concept, something you can use to captivate your market’s attention, not to mention differentiate almost any product. Indeed, this will help you position whatever you’re selling in…

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On Writing a Tagline (and Pitching It, Too)

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Peggy, Lou, and Dawn are characters on Mad Men, the 60s period drama about one of Madison Avenue’s most prestigious, albeit fictional, advertising agencies. Peggy is one of the firm’s copywriters, responsible for writing…

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