“You’re damned if you do and damned if you don’t.” This expression applies when trying to create and execute personalized campaigns. If you go too deep into understanding prospects’ or customers’ needs and preferences, you can’t scale the campaign. If you go too shallow, then the message lacks relevance and connection to buyers. It’s a…
The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma, released today….
Many believe that SEO is just about keywords, backlinks and content. But a website’s performance can also impact SEO success. How fast your site loads, how secure it is and even how stable it remains during traffic spikes can impact SEO, too. That’s why investing in managed WordPress hosting is a good idea. Unlike shared…
What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By understanding the emotional drivers behind viral content, brands can create campaigns that reach wider audiences and inspire real engagement. The viral emotions driving brand engagement Up to…
Do consumers trust AI? Maybe? 60% of consumers believe AI is trustworthy, according to a new survey by CouponCabin. 52% are more concerned than excited about AI in daily life, according to Pew. Do they trust companies to use AI? A bit if you’re a tech company, barely at all if you’re not. An average…
Virtual events and webinars don’t stop when the live stream ends! That’s just the tip of the iceberg. Imagine if your virtual events could continue driving engagement, generating leads, and boosting your ROI for months to come. It’s possible with the right on-demand strategy. Join webinar and on-demand experts from Goldcast for Get More Out of…
Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. There’s “a gap that exists…
Online success hinges on making it fast and easy for users to find what they’re looking for. Shifting channels, evolving consumer expectations, and technologies like AI require teams to be more dynamic than ever. Every customer experience requires extensive planning, with content and technology working together behind the scenes to deliver personalized journeys that engage and convert….
Before Anna and I started contentki, we went to a cafe, pulled out a notepad, and began brainstorming all the services we could offer given our skills and experience. We came up with content writing, SEO optimization, and content strategy. From there we dived even deeper into each category adding SEO blog writing, thought leadership,…
All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset download, the form fill or the registration sign-up. Most of the time, this is to the detriment of getting real, valuable engagement. While these numbers might look great on a stat sheet,…