Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and losses as a marketer. To launch successful marketing campaigns, you must know every detail about your audience — their goals, aspirations, pain points, and more. And building buyer personas is a good place to start….
When prospects first come to your business page, they probably won’t just click and buy your offering immediately.
Us marketers know that marketing according to data points alone isn’t enough to get meaningful engagement—that’s the job of a buyer persona. While demographic survey results are great, many factors of customer behavior are needed to create a well-rounded and detailed buyer persona. In this piece, I’ll explain what a buyer persona is and show…