Zapier’s Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He’s All-In on Influencer Marketing

Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads. (I’m sorry I can’t offer up a more recent fall-inspired album. To be fair, I’m still obsessed with my “Summer 2019” mix.) Keep reading…

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Ulefone Armor 25T Price, Specs, Features and Best Deals

The Ulefone Armor 25T is a new affordable rugged smartphone of the Armor series. Unlike the Armor 25T Pro 5G model, the 25T is a 4G flagship solid smartphone with impressive thermal imaging function and meets IP68/IP69K and MIL-STD-810H compliance standards.  It also features a large 6500 mAh battery, a 6.78-inch 120Hz refresh rate display,…

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Why public relations is thriving in today’s global marketing mix

This article was co-authored with Ronen Shnidman, Head of Content at okoora. With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their…

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Get In Now: Infinix Unveils Its First-Ever Flippable Smartphone – the ZERO Flip!

Infinix, a trendy tech brand crafted for young consumers, has launched its first flippable smartphone and latest flagship device, the ZERO Flip. This flip phone is the only device in its class to feature 4K ProStable video capabilities on both the front and rear cameras, along with seamless GoPro connectivity and impressive battery life. It…

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Why AI’s agents and commodification are good news for marketers

This year’s Dreamforce and Inbound user conferences were all about AI agents. “When we look back at this event years from now, you’re going to remember it as the year of AI agents,” said HubSpot co-founder and CTO Dharmesh Shah.  “The only thing we’re going to do at Salesforce is AgentForce,” said CEO Marc Benioff….

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Overcoming workplace politics: A marketer’s guide to cross-functional partnerships

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. How can marketers overcome office politics to build cross-organization relationships needed to do their jobs? That was the topic discussed…

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