Marketing artificial intelligence (AI)

AI-powered martech news and releases: September 26

Picking stocks is high on most people’s list of things you shouldn’t use AI for, right behind making health care decisions. Despite this, an Israeli <<a href="https://bloggerseo.com.ng/i-found-the-secret-to-creating-a-social-media-calendar-to-plan-content">a href="https://bloggerseo.com.ng/how-wisdom-makes-ai-more-effective-in-marketing">regulator this week approved a chatbot that gives stock-picking advice. The bot, named Bridget, is the product of the tech startup Bridgewise. The company is working with one of the country’s largest banks, Israel Discount Bank, to roll out the product.

It may not surprise you that many authorities are concerned about this use of technology that frequently makes stuff up.

From Bloomberg:

Gary Gensler, chair of the US Securities and Exchange Commission, warned this month that there could be a financial crisis in the future if too many brokers and money managers relied “on the same model, the same algorithm, the same data.” Similarly, the European Central Bank said that using a handful of AI systems for investing decisions could cause “herding behavior or bubbles.”

Remember: To err is human, to really mess up use a computer.

Here are this week’s AI-powered martech releases.

Squarespace’s new features include AI-powered website builder Blueprint AI, expanded Squarespace Payments with exclusive options, improved Domains Dashboard, and enhanced Marketing Tools with automated email flows.
Braze’s BrazeAI Liquid Assistant adds “advanced logic for personalization” to its customer engagement platform. It can also create sophisticated message templates using a plain text prompt.
Clinch announced a suite of self-service capabilities with Flight Control Copilot for its campaign activation platform. Copilot can automate much of the campaign workflow, identify patterns in performance and suggest improvements.
Inferred Mind’s AI Personas are synthetic agents that emulate the perspectives of individuals across the globe. Each persona uniquely perceives the world through the lens of a specific demographic, allowing for the creation of ultra-targeted campaigns with tailored messaging.
Verint’s Speech Analytics solution now has a Genie Bot that provides data and answers relative to customer complaints, churning, and escalations. The company also added Verint Agent Copilot Bots which can double agent capacity and process twice as many customer calls; and the Verint Knowledge Automation Bot that automatically searches enterprise content sources and summarizes the search results into a single response to customer questions.
SuperAwesome’s Awesome Intelligence is an audience data and recommendation platform for the under-18 market. It provides safe, actionable insights into youth behavior, assisting brands and agencies to engage younger consumers.
Topsort’s integration with Twilio Segment provides retailers and marketplaces with a platform that tracks key advertising events for sponsored listings, enabling them to optimize budget consumption, attribute purchases, and achieve sellers’ conversion goals through Twilio Segment and Topsort’s reporting tools.
GrowthLoop’s The Loop sits atop major data clouds, providing strategic recommendations to marketers by analyzing their company’s data and identifying opportunities for optimization.
ImagineCreate AI’s suite of image-generation tools includes generating fashion photoshoots from flat-lay images to lifestyle images, on any model; removing the background of the images while preserving brand details and generate new high-quality product shots, by simply describing the scene around the product(s); the ability to add props, customize layers, and generatively fill a canvas without the need for a traditional set; a Virtual Try-On tool lets customers see how they would look by selecting the pieces they would like to try on and uploading an image of themselves before purchasing.
Supernormal’s Voice Agents is a platform for creating custom conversational AI assistants that integrate directly into your workflow. Users can create versions of a Voice Agent choosing their name, industry, function they want it to play, and personality type with a number of different voice options and talking styles. It also has templates for a number of different use cases, including Norma, a conversational AI that participates actively in meetings, answers questions, summarizes previous calls, and helps with brainstorming.
The Brandtech Group’s Bias Breaker is a proprietary technology that tackles bias in foundation AI models. It adds a layer of probability-backed inclusivity to prompts and is configured for several of the most common elements of diversity, which, in this iteration of Bias Breaker, include age, race, ability, gender identity, and religion.