Google is again delaying its plan to phase out third-party cookies in Chrome. For those keeping track, the company first unveiled its Privacy Sandbox initiative in 2019 and said implementation would begin in 2022. However, following scrutiny from the United Kingdom’s Competition and Markets Authority (CMA) and the US Department of Justice, Google delayed the phaseout to mid-2023 last year. On Wednesday, the company announced a further delay and said it won’t end support for third-party cookies before the second half of 2024.
