Google Local Service Ads TCPL (Target Cost Per Lead)

Google seems for-unrelated-keywords-in-search-make-your-titles-content-clearer">to be rolling out a new bidding option for Local Service Ads named Target cost-per-lead (tCPL) bidding. Target cost-per-lead (tCPL) bidding is a semi-automated smart bid strategy. You set your desired average cost per lead, and Local Services Ads automatically adjusts bids to aim for that target.