Google new-lead-of-google-search-replaced-prabhakar-raghavan">now enables broad match by default when you create new search campaigns within Google Ads. Previously, this was not on by default, but now it is, according to Thomas Eccel, a Google Ads consultant.
Thomas posted this on X, he wrote, “Broad match enabled by default when creating a new search campaign!” He added that this is specifically “about that this setting is now by default enabled when creating a new search campaign.”
Here is a screenshot of that setting:
Here is the video of this in action, showing how when adding a new search campaign, this is on by default:
Broad match enabled by default when creating a new search campaign!#ppc #ppcchat #googleads pic.twitter.com/gw1SA8DBtK
— Thomas Eccel (@ThomasEccel) July 9, 2024
I wonder how Google Ads consultants think of this?