Disruptive AI Video Trends that are Transforming Marketing in 2024
AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition?
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Microsoft Ads releases AI-powered asset recommendations for video and display ads
Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. Why we care. AI-powered ad creation tools are becoming increasingly sophisticated, allowing advertisers to scale their creative efforts more efficiently. More specifically, the ability to easily create assets for multiple formats (video, display, CTV) allows for more cohesive cross-platform…
LinkedIn expands video ads, AI tools for B2B marketers
LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals. Dig deeper: How to personalize your brand on LinkedIn The Wire Program. The first initiative is the addition of in-stream video ads alongside publisher content. A LinkedIn spokesperson told MarTech: “The Wire Program is available…
The Ultimate Guide to Video Marketing
If you’re looking for a video marketing guide, you’re not alone. Of all businesses, 90% use video marketing as part of their overall digital marketing strategy. And 68% of marketers who aren’t using video plan to build a video strategy in 2024.