What Is Website Authority? Website authority is a term that refers to your website’s overall reputation and SEO performance. To give you an idea of how likely your website is to rank well in search results. That means increasing your domain’s authority can boost your visibility. Because search engines like Google want to rank trusted…
What Is Anchor Text? Anchor text (also known as link text) is clickable, linked text that takes users elsewhere. Like to another webpage, somewhere else on the same page, or to the user’s default email client. It’s often highlighted and underlined to make it stand out from the surrounding content. While anchor text can be…
What Is a Spam Link? A spam link is any link that was added to a page in an effort to trick search engines and affect how websites are ranked in search results. These links fall into two main categories: Self-created spam links: This is when you improperly create or acquire links in the hopes…
For years, marketers and businesses have used Help a Reporter Out (HARO)—which has since become Connectively—to provide expert insights for writers’ articles and build backlinks to their websites. But it’s not the only option. In this guide, we’ve put together a list of 11 Help a Reporter Out alternatives you can use for link building….
SEO can be explained as any effort you make to improve your website. But did you know there’s an important distinction between on-page and off-page SEO? Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimization. Off-page SEO entails, among other things, link building, social media, and local…
Two articles were published this week that spoke of the frustration most of us who have worked in SEO have felt over the dominance of large brands for many search results. I’d like to share why I think Google has this problem, and why I think we will soon be seeing a change where more…