general-seo

SEO (search engine optimization) is the process of making your site more easily accessible and understandable for both search engines and users. So your content can appear on the first page of search engines like Google. It’s a great solution for startups who are on a tight budget. And want to generate more organic (i.e.,…

SEO can really help your B2B business. So, check out the below list of B2B SEO statistics to inspire your search engine optimization efforts. And potentially secure buy-in and budget for your own SEO strategy.  1. SEO Is the Most-Used B2B Marketing Tactic Nearly 50% of B2B companies use SEO as part of their marketing…

Here’s how to use Google search to find more relevant answers in less time. And if you’re wondering how people get their site to show in Google’s search results, we’ll cover this at the end—so you can do that, too. Let’s get into it. Pro tip​​​​​​ A Semrush account gets you access to over 55…

An SEO blog post is optimized to rank well in organic search results. It uses SEO best practices and meets the quality standards that matter to users and search engines. SEO-friendly blog posts can increase your website’s visibility in search engine results pages (SERPs). And drive qualified traffic to your website. In other words, users…

Ranking at the top of Google can take time. Google prefers to rank websites with a trusted online reputation. And that have built their industry authority through high-quality content. But newer websites can improve their visibility in Google. And get more eyes on their products and services. By the end of this guide, you’ll know…

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What Is Organization Schema? Organization schema is a type of structured data you can add to your site’s HTML code. To help search engines better understand your organization. It looks like this on the backend: And gives search engines information like: Your company’s name The company’s physical address Your company’s business description Links to your…

What Is Organic Traffic? Organic traffic refers to visits that come to your site via unpaid (i.e., “organic”) search results. Meaning it’s search engine traffic you get for free—aside from what it costs to create and maintain the content. Increasing organic traffic is one of the main search engine optimization (SEO) goals businesses have. Because…