B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]

<p>What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? are-taking-the-ai-plunge-and-testing-customer-experiences">All those questions and more are answered in CMI’s just-released annual B2B research.