As Google continues to test its shopping / e-commerce card format, Google is now testing replacing the “popular stores” section with a “Where to buy” section. I mean, it seems super similar to the other format, but who knows…
Google is testing “view all” buttons in the Google Search results, maybe shopping oriented results, next to search result listings that lead to shopping category landing pages. The view all button is at the right side of the snippet, and when clicked, takes you to the category landing page on the e-commerce site.
I think most people in marketing aim to become thought leaders one day. You show that you know your stuff and can teach and inspire others. But that kind of status comes with experience, hard work, and a genuine desire to grow. You need to share your knowledge consistently, prove you’re an expert (not just…
Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I love a good formula to keep manual math to a minimum (and, therefore, data as accurate as possible). So, what do Google Sheets templates do? Short of reading minds, a template…
Google’s Search Engine Results Page (SERP) offers more than just a list of links. Its layout can change based on what you’re searching for, presenting various SERP features tailored to your needs. You might see different elements like featured snippets, shopping options, or local listings and also AI Overviews. Understanding these can help you navigate…
No surprise, marketers think they should earn more than they do. But how do you make that a reality? Follow this advice to assess the situation, prepare the case, and make the ask.
Samsung Galaxy A16 5G is the latest Samsung budget smartphone with a 4G version that’s almost identical, save for the processor. It comes with a 6.7-inch FHD+ Super AMOLED display with 90Hz refresh rate support and a slimmed-down design. It has an Exynos 1330 chip processor and a 50MP triple rear camera array with a…
Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us: “They’re going to trust hearing from that guy, versus the Demandbase brand.” But just who is “that guy”?…
The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. Ecommerce returns: The challenge of keeping customers happy and profitable The global…
Retail media networks (RMNs) are a hot new thing that’s been around for decades. Their roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. But, like everything else in marketing, digital took it into a whole different realm. RMNs are both the current and next…