What are Unlinked Mentions? Unlinked mentions are references to your brand on other websites that don’t link back to your site. For example, this website uses a picture from a fishing brand, FishingBooker. It credits them in the caption but doesn’t link back to their site: Turning unlinked mentions into backlinks is one of the…
User-generated content links, or UGC links, are hyperlinks found in customer reviews, blog comments, and other types of content created by visitors or random users. If your site allows visitors to post content, add the UGC attribute (rel=ugc) to the links they share. So Google knows you’re not responsible for the content of the linked…
What Is a Dofollow Link? A dofollow link is a regular hyperlink that doesn’t have a special attribute like “nofollow,” “ugc,” or “sponsored.” These links allow search engines to crawl them (i.e., scan to understand) and pass on link equity (i.e., ranking strength) to the linked site. Helping improve the linked site’s search engine rankings….
Bad (or toxic) backlinks are links from external websites that can harm your site’s ranking and online reputation. Search engines like Google see bad backlinks as a red flag, associating your site with low-quality or spammy content. This can lead to a drop in your rankings, making it harder for potential customers to find you….
What Are Broken Links? A broken link (also called a dead link) is a hyperlink that points to a non-existent page. And they occur when a page you’re linking to is deleted without redirecting links that point to it. Users who click on a broken link will see an error. Like a 404 (not found)…
Backlinks are links from other websites pointing to your site. And getting high-quality backlinks can help you rank higher in the search results. In this guide, we’ll show you how to analyze your own site’s backlinks. And how to analyze your competitors’ links to find new backlinking opportunities. But before we dive into specific tactics,…
What Is Website Authority? Website authority is a term that refers to your website’s overall reputation and SEO performance. To give you an idea of how likely your website is to rank well in search results. That means increasing your domain’s authority can boost your visibility. Because search engines like Google want to rank trusted…
What Is Anchor Text? Anchor text (also known as link text) is clickable, linked text that takes users elsewhere. Like to another webpage, somewhere else on the same page, or to the user’s default email client. It’s often highlighted and underlined to make it stand out from the surrounding content. While anchor text can be…
What Is a Spam Link?
 A spam link is any link that was added to a page in an effort to trick search engines and affect how websites are ranked in search results. These links fall into two main categories: Self-created spam links: This is when you improperly create or acquire links in the hopes…
For years, marketers and businesses have used Help a Reporter Out (HARO)—which has since become Connectively—to provide expert insights for writers’ articles and build backlinks to their websites. But it’s not the only option. In this guide, we’ve put together a list of 11 Help a Reporter Out alternatives you can use for link building….