Diversity and inclusion in marketing

(This story was updated to reflect ongoing business developments) It’s been a tough year for diversity, which is bad news for marketers and companies’ bottom lines. Most recently, Walmart, Ford, Molson Coors, Lowe’s, Boeing (which really should be focusing on other issues), Brown-Foreman, Tractor Supply, Harley-Davidson and John Deere have all cut or scuttled their…

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. What used to be a straightforward method of categorizing consumers based on demographics feels outdated. Today’s world is incredibly complex and divided,…