Optimizely to acquire NetSpring, launches Personalization
Optimizely has signed a definitive agreement to acquire data warehouse-native analytics platform NetSpring. It has also unveiled Optimizely Personalization, aimed at enhancing digital experiences. The latter announcement came today at the Opticon London event. What NetSpring brings. As a digital experience platform, Optimizely’s leading offerings are a set of tools to create those experiences, including…
