The following checklist distills actionable strategies for digital marketers from “The State of Data Collaboration: A Global Perspective.” This report, fielded by Cint, surveyed 1,200 marketers and agencies across six global markets: Australia, Brazil, Mexico, Singapore, the UK, and North America. Here’s what’s inside: Part one: Something is rotten in the state of data. Part…
The following checklist distills actionable strategies for digital marketers from “The State of Data Collaboration: A Global Perspective.” This report, fielded by Cint, surveyed 1,200 marketers and agencies across six global markets: Australia, Brazil, Mexico, Singapore, the UK, and North America. Here’s what’s inside: Part one: Something is rotten in the state of data. Part…
One of your vendors will suffer a data breach. It is a when, not an if. They may have already, but not yet know it. Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. There will be a breach in 2023, 61% of companies reported a…
First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals and the impending deprecation of third-party cookies. The shift toward data directly collected from consumers makes sense. However, while first-party data holds immense value, it isn’t a silver bullet. You must understand its limitations and…