What to do when your vendor has a data breach

One of your vendors will suffer a data breach. It is a when, not an if. They may have already, but not yet know it. Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. There will be a breach in 2023, 61% of companies reported a…

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Why first-party data alone won’t solve marketers’ challenges

First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals and the impending deprecation of third-party cookies.  The shift toward data directly collected from consumers makes sense. However, while first-party data holds immense value, it isn’t a silver bullet. You must understand its limitations and…

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