Are marketers satisfied? Is generative AI really taking over? What factors influence compensation? Get the answers here, then download CMI’s 2025 Career Outlook for Content and Marketing, which includes salary numbers.
New research sheds light on what works in demand generation today, what doesn’t, and where demand-gen marketers spend their budget and time. Spoiler: AI isn’t helping much yet.
Artificial intelligence manifests dueling perspectives. Some marketers are uncertain how to feel about this new technology. Some see the opportunities for next-generation marketing. It’s a lot to think about, so we asked CMI’s chief strategy advisor, Robert Rose, for his thoughts. Fortunately, he was already speaking at this week’s epicenter of the conversation — the
No marketer has ever said their content distribution budget is too big. That’s why brands of all sizes eagerly consider free and low-cost ideas. So, what are the best no- or small-budget tips that will work in 2024 and beyond? We asked the experts presenting at Michael Bonfils, global managing director, Digital International Group Ask…
Have you heard? Listener-friendly content formats like podcasts, audiobooks, and sound snippets enhance the emotional appeal of your stories and strengthen marketing performance. Think about it. How often do you get your audience’s full attention? “During your workday, you’re getting pitched and pinged on your devices while you’re in ‘deflect and move on mode,’” says Jeaindustry…
Noted storyteller Neil Gaiman once wrote: “You shouldn’t trust the storyteller; only trust the story.” He added, “Writers are liars…. And yet, things need not have happened to be true. Tales and dreams are the shadow-truths that will endure when mere facts are dust and ashes, and forgot.” In other words, only the story reveals…
Marketers know that data-driven personalization presents a huge opportunity and a meaningful way to deliver on customer expectations. Research backs up that common sense. In the video interview: [embedded content] You lack the right data (or don’t have access to it) You know you need to offer personalized recommendations on content, products, use cases, etc….
Are you ready for “advergaming”? Or is it ad gamification? Gamified advertising? Whatever the word or phrase, interactive advertising is here. Big brands like Disney, Amazon, and even tech company Discord are featuring interactivity in their advertising formats. If you think that sounds like something B2B companies have been doing for a while, you’re right….
Everybody loves videos. In the most recent CMI research, 84% of marketers say they use videos — that’s an 11% jump over the previous year. Yet executives, managers, and others still clamor for more videos. You’ve probably sat in a meeting where the CEO says the company needs more videos. Or received a forwarded TikTok…
Your content isn’t polished until you make it accessible to all. Google regularly introduces new accessibility features and updates to enhance the accessibility of digital content. However, marketers shouldn’t just rely on third-party sites to break down barriers so everyone can enjoy your content. The make your tables accessible, don’t cut and paste them from…